The Hunk Alert is a weekly ‘text message from a buddy’ challenging you to move more, eat cleaner and feel better, without overhauling your life.
The Hunk Alert has delivered 80,000 texts to Canadian men in need, and raised over $20,000 for men’s health through our events and initiatives
Subscribe to join a community of men making the small changes necessary to..
The Vision: Thriving Canadian men free of preventable disease
The Reality: The average man lives years of his life in poor health due to his lifestyle. Facts.
The Opportunity: Canadian men control the lion`s share of their chronic health risk. 70% of a man's health is determined by how he moves, eats, sleeps and connects. That`s power.
The Benefit: Better men. Better families. Better communities.